bioWorld is a global supplier of life sciences and biotechnology lab products for research, including affinity chromatography, molecular biology, cell culture and microbiology. The company was founded in 1994 and is headquartered in Dublin, Ohio. bioWorld is a science-driven company. Amperand provided a VP role to develop a strategic business growth plan, lead development of innovative high value new lab products and kits for scientific research, implement strategic partnerships, and guide marketing and business development.
During the 9 month project there, we led initiatives to rationalize and structure the product catalog to focus on coherent profitable lines, improve operations, update the website to improve SEO and streamline customer experience, develop new marketing campaigns, bring on new supply chain and distribution partners, train channel partners for sales and marketing strategies, improve financial management. The work resulted in a 40% increase in monthly revenues.